As the saying goes, "people take food as heaven and the taste is the highest priority for food". In order to bring fresh beer to consumers, Zhujiang Brewery is the first brewery that produced draft beer in 1997. Consumers would gain a similar feeling as having a fresh fruit when they drink beer. For bringing fresher beer to consumers ,Zhujiang Brewery has been committed to the brewing technology research and fresh beer development. In 2022, Zhujiang Brewery R & D Department launched a new product named 7 days fresh which is 680mL 10ºP original beer with shelf-life of only 7 days.
7 days fresh original beer is brewed with the selected raw materials，ale yeast and German wheat beer brewing process. For the freshest beer ,each process is strictly controlled and brewers use the three non-process that includes “no filtration, no dilution and no sterilization”, to ensure the beer that reached the consumers is original, fresh and high-quality .Please turn the bottle upside down and shake it slightly before you open it, so that the active yeast in the bottle can be poured into the glass . The aroma of cloves and ripe banana which is the characteristic of German wheat beer, as well as the strong malt aroma can be felt when you drink it. The delicate white foam and the refreshing taste will make you a rich satisfaction. Furthermore, the active yeast in the beer is more helpful for your digestion.
For making the fresher beer to consumers, Zhujiang Brewery launched a service concept of“Factory nearby, freshest beer you have” . A number of " experience stores of Pearl River original " have been set up in the Pearl River Delta so that the freshest beer can be delivered to you anytime and anywhere.